Yesterday I posted a video about the “This Is Reality” campaing trying to inform the public about the negetive effects of coal.

Today Reality started airing our latest ad. It’s called “Air Freshener” and we’re very excited to say it’s directed by Academy Award winners Joel and Ethan Coen.

The ad directly calls out the coal industry on their ridiculous claims that coal is clean, as only the Coen brothers can.

Now we go behind the scene of in the making of “Clean Coal Clean”.